Job Purpose
The Marketing Analyst is responsible for providing ongoing reporting and analysis to support the Quad Learning marketing and admissions teams' success in achieving qualified lead, application and enrollment goals.
Essential Duties and Responsibilities
- Analyzing data throughout the lead-to-enrollment stages for the marketing and admissions funnel, in order to provide optimization recommendations for each stage of the process
- Selecting, purchasing and acquiring qualified lead data on a timely basis from multiple targeted list vendors, and processing those lists into Salesforce to prepare segments for marketing campaigns
- Building and delivering dashboards and reports on a daily, weekly and monthly basis to support marketing, admissions and other business units as required
- Establishing automated, interactive dashboards and reports where possible through a combination of systems including but not limited to Tableau, Salesforce, Marketo, and the proprietary online learning platform, Quad
- Manually processing lead batches on a daily basis to upload to Salesforce CRM, including normalizing fields and de-duping records, to ensure data integrity
- Identifying key drivers that indicate individuals and audience segments with a higher propensity to enroll (including contact details, academic profile, and user engagement indicators), so that marketing and admissions can build strategic campaigns specific to these audiences
- Utilizing tools such as mapping and overlaying / appending data to qualified records in order to build deeper understanding of audience segments and targeting
- Analyzing results from key marketing communications channels, such as email, in-person outreach, direct mail, and phone campaigns, in order to establish benchmarks and to build recommendations for optimization
- Conducting market research to understand the demographics within the geographic regions surrounding each of the honors program locations, including population analysis by zip code
Skills & Experience
- Experience in Salesforce and Tableau a plus
- Exceptional strategy, analytical and quantitative skills
- Strong interpersonal, verbal and written skills
- Ability both to work independently and as a collaborator on a team
Qualifications
Education and Experience: Bachelor's Degree required. 3+ years of business experience, preferably in strategy, marketing, channel management or related fields.
Language Skills: This position requires the ability to read, write, analyze and interpret complex instructions, correspondence, legal documents, financial reports and/or technical documents. This position also requires the ability to respond effectively to clients, employees and management and handle sensitive and/or confidential communications. This position requires a high level of skill in both oral and written communication and the ability to effectively present ideas and information.
Technical Skills: Advanced computer skills including expertise in Excel, Access, and SQL.
Ability to join/vlookup, dedupe, use boolean logic, manage data across multiple tables and sources, do financial and optimization analyses
Mathematical Skills: The position requires the ability to add, subtract, multiply, divide and interpret complex numbers, financial data and reports. This position requires the ability to apply such concepts to create reports and financial records and present them effectively.
Travel: 5%
*This job description in no way states or implies that these are the only duties to be performed by this employee. He or she will be required to follow any other instructions and to perform any other duties as requested by his or her manager(s). This description is subject to review and modification at any time without notification.
How to apply
To apply for this position, please send a resume and cover letter to jobs@americanhonors.com. Please use "Marketing Analyst" as the subject line.
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